Since 1832, when chemist William Winsor and artist Henry Newton introduced the first moist watercolors, the love affair with Winsor & Newton and the brand's reputation for supreme quality rose from the flagship Artists' Water Colour range. The range of 96 colors is truly unique, with each color carefully formulated and milled according to Winsor & Newton's time-tested founding principles: to artfully and scientifically create colors that are the standard-bearers of clarity and brilliance, and to achieve the greatest possible permanence. Color:Alizarin crimson, Size: 14ml tube.